Strategic Family Business Management Program


The Entrepreneurial Leadership Pro-gram is designed for the next generation of entrepreneurs who seeks to develop innovative models within their current established business. It aims to help meet the unique needs of family busi-ness owners and managers. The objec-tive of the program is to assist family-owned businesses in understanding the changing dynamics of competition as well as organization, and it intends to build a partnership between family busi-ness owners and managers, developing family business successors as enterpris-ing and knowledgeable owners of the business of their forefathers.

This unique 6-month program is offered by the Canadian Institute of Entrepre-neurship (CIE), one of the largest entre-preneurial institutes in the world. Graduates of this program shall receive Postgraduate Diploma in Entre-preneurial Management.

Through collaboration with the Hong Kong Institute of Business Administra-tion, graduates of the program shall a substantial course credits, which will lead them to the International Masters in Business Administration (MBA) degree awarded by the University of Worcester in the United Kingdom.



The aims of this program are to:

  1. Develop skills in successfully initiating, expanding, diversifying and managing a business enterprise with focus on understanding real life entrepreneurial situations and business practices.
  2. Acquire entrepreneurial competencies including self-confidence, goal setting, planning, market research, problem-solving and risk management.
  3. Identify the skills and educational requirements necessary to become a successful entrepreneur and business owner.
  4. Recognize the importance of using both qualitative and quantitative information in a systematic way for dealing with a wide range of ‘real world’ problems
  5. Identify and Analyze values that underline people’s managerial activity



Module 1: Entrepreneurial Management

This module will focus on integrating the functional analysis of management (financial, operational, organizational and marketing) into decisions that lead to action. Participants should be able to understand the decision making process, develop good analysis, and communicate and defend solid decisions.

  • Best practices of largest and oldest family firms
  • Family business crises and how to avoid them
  • Family Owned Business: Proven Methods for Successful Growth
  • Leadership Styles for the Family Business - What Works and What Doesn't
  • Untangling Family Business Knots: Defining Appropriate and Productive Roles and Responsibilities for Owner Managers and Family Members


Module 2: Entrepreneurial Marketing

This module focuses on managing the marketing process entrepreneurially, thus creating value for all involved and focuses on the customer. Methods for strategic marketing planning, understanding buyer behavior, market analysis, segmentation and devising integrated marketing programs will be introduced.

  • What are guerrilla and entrepreneurial marketing?
  • Linking marketing orientation to entrepreneurial orientation;
  • Issues in and approaches to identifying customer needs;
  • The Entrepreneurial Marketing Plan


Module 3: Entrepreneurial Finance

This module is designed to help the family business owner make better investment and financing decisions in entrepreneurial settings. The module covers all stages of the process, from startup to harvest, integrating people into the equation by taking into account their capabilities, their incentives, and the cognitive biases they bring to decision making.

  • Financial Statement analysis
  • Working capital management and planning
  • Capital budgeting and valuation
  • Pricing and profitability analysis

Module 4: Strategic Human Resource Management

This module is designed to introduce the basics of administration of the human side of business, create knowledge of best practices with practical application, provide a background in the internal and external environments affecting HR including legal and social issues, and provide you career knowledge of the human resource management.

  • Attracting, Retaining and Compensating Key Non-Family Managers
  • Family Business Compensation and Rewards
  • Motivating Key Employees in the Family Firm
  • The Human Factor in Family Businesses: Employees and Motivation


Module 5: Entrepreneurial Finance

This module will expose the participants on how to effectively manage family, business and owner relationships, which require special awareness, careful communication (through family council) and extreme effort on the part of family members. Family dynamics will be discussed in relation to the family business. An intervention tool, the family constitution helps in maintaining the harmony of the three (family, business, owner) which are conflicting at times.

  • Characteristics of Optimal Family functioning
  • Sources of conflicts
  • Family Constitution
  • Professionalizing the family business


Module 6: Strategic Management for Family Business

This module will show family business dynamics in terms of relationships and communications in the process of Strategic Management and commitment of family members play an important role in the successful implementation of Strategic Plans. This will develop the participant’s capability to think strategically about a company; the present business position, long-term direction, resources and competitive capabilities, opportunities for gaining sustainable competitive advantage, competitive environment, and strategic options.

  • Strategy Formulation
  • Strategy Implementation and Evaluation
  • Discussion of the study: Strategizing in Family Businesses-Philippine setting
  • Discussion of the guidelines for business plan for the family business.


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